Updated: Apr 23
As an entrepreneur, you know that opportunities can come knocking anytime. Whether it's a chance encounter with a potential client or a networking event with industry experts, you need to be prepared to pitch yourself or your business in a way that elicits interest and curiosity.
However, many entrepreneurs stumble when it comes to elevator pitching, often because they haven't given much thought to what they want to say or how they want to say it. As a result, they miss out on valuable opportunities to connect with the right people.
When it comes to pitching, less is often more. Your clients or potential partners may not have the same level of knowledge or passion for your business as you do, so it's essential to focus on the big picture and emphasize the benefits you can offer them.
Crafting a compelling elevator pitch that's memorable, interesting, and unique is a skill that takes practice. Your pitch should be persuasive, but not pushy - it's not a sales pitch, but rather a conversation starter that invites further discussion.
In my experience, I've had my fair share of failed pitches where I shared too much information or ran out of time. But, I learned from my mistakes and even won the SEDA Provincial Pitch Competition in 2021. In my next blog post, I'll share some of the tips and techniques that helped me master the art of elevator pitching and seize opportunities.