Desert Cove Fashion from Dubai, UAE, is all about the hottest trends being hijabi-fied to suite the wants and needs of all women who wish to dress modestly, yet fashionably.
Designer Mosika Zeid took a few minutes to speak with me about the birth of Desert Cove.
When I began my journey as a Hijabi, I slowly lost my sense of style, which was due to the lack of trendy modest fashion wear. Not only was it hard to still embrace my fashionable side but also harder to find the quality and coverage that I needed without the extra layering. That’s when I knew, I just had to create Desert Cove Fashion for all the women that struggle like me.
Our AW18 collection “FUSION” was inspired and built on the feedback of our lovely customers. We wanted to create something for an everyday modest fashion lover. She could be a mother, a best friend, a business woman and a fashionista. FUSION’s main role is to be the strength behind every woman in fulfilling her daily tasks, without a worry!
Modesty is a beautiful quality in both fashion and spirit. To me, modest wear is a powerful statement to one’s self and surroundings, which no only gives me strength and confidence, but also represents faith. I believe those who choose modest fashion are tasteful and classy, after all, all high end brands are going modest!
The modest wearer also doesn’t compromise on quality. She knows that modest wear needs to be neat and tailored, and the right fabric plays a huge role in this. That’s why we only manufacture our pieces in Turkey with the highest quality Turkish fabrics and workmanship.
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